Carlton Paige Website & branding
I designed the Carlton Paige website with a clear focus on building trust and accessibility for its diverse audience, including freelancers and small businesses. Purpose-Driven Choices:
1. Professionalism Through Simplicity: A clean, minimalistic design reinforces trust and ensures content clarity.
2. Intuitive Navigation: The straightforward structure enables users to quickly find services and resources.
3. User Engagement: Interactive features, like the contact form, were included to foster direct communication.
4. Visual Identity: The cohesive color palette and typography convey reliability and modernity. This design prioritizes functionality and credibility, aligning with the brand’s mission to simplify payroll management.