This project reflects my ability to craft commercially aware editorial design that feels both authentic and reader-focused.
Over two years designing for Getting Active Outdoors, I created a wide range of editorial layouts that celebrated movement, nature, and accessible adventure. One standout feature was a collaboration with Decathlon, where the goal was to promote affordable, family-friendly ways to get active outside.
For this piece, I designed an engaging and easy-to-navigate layout that combined editorial storytelling with product highlights in a way that felt organic and inspiring. The design struck a careful balance between editorial content and brand messaging, allowing Decathlon’s presence to feel integrated rather than advertorial.
Layouts were optimised for digital reading, with responsive design elements to support a seamless experience across mobile and tablet. The visual language remained aligned with the magazine’s core identity while allowing space for Decathlon’s brand cues to sit comfortably within the narrative. This project reflects my ability to craft commercially aware editorial design that feels both authentic and reader-focused.