work details.
This work demonstrated a balance of creativity, structure, and reader empathy — delivering content that was both beautiful and effortlessly usable.
Here I led the design of the recipe sections within Nutrition I-Mag, a respected digital publication centred on nutrition, wellbeing, and lifestyle. My role involved creating visually engaging layouts that were both inspiring and practical, ensuring the content remained accessible and appealing to a broad health-conscious audience.
• Developed fresh and functional design systems for recipe spreads, prioritising clear typographic hierarchy, ease of navigation, and balance between text and imagery.
• Worked closely with editorial teams to translate detailed nutritional content and step-by-step methods into reader-friendly formats.
• Selected and styled photography, graphics, and icons to support a clean and vibrant aesthetic aligned with the magazine’s wellness values.
• Implemented consistent layout grids and visual treatments across issues while tailoring each spread to reflect seasonal themes or feature topics.
• Ensured that all design work was optimised for digital viewing, considering mobile readability, user experience, and visual hierarchy across devices.
• Collaborated on art direction and contributed to ongoing evolution of the magazine’s visual identity, bringing creativity and cohesion to each issue.
This work demonstrated a balance of creativity, structure, and reader empathy — delivering content that was both beautiful and effortlessly usable.
